The Marketing Society Awards 2023

The 38th Marketing Society Awards Winners and Commended

Wow, what a night!

The Marketing Society Awards set the standard for marketing excellence in the UK and have been widely recognised as the leading marketing awards since they were first launched in 1985. On Wednesday 28th June we gathered together at The Brewery in London for our 38th Annual The Marketing Society Awards.

Hosted by the fabulous presenter, author and actor Konnie Huq, the Awards Ceremony was a night filled with celebration, connections, fantastic jazz, inspiring stories and many examples of marketing excellence. We will release photos of the night very soon. 

Congratulations to everyone who entered, the winners and highly commended - you can view the full list below and if you are a member download the case studies here and delve into the inspiring stories from these award winners. 

2023 Winners:

Best Agency Team - WeAreFearless

Best Brand Team - The Team Behind ITVX

Best Scale-Up Business - How a newcomer rewrote the Rulebook of Mediterranean-style Lagers from Havas London

Brand Communication (Large £15m +) - How the National Lottery Stole Christmas from Camelot/National Lottery with Adam&Eve DDB and Dentsu 

Brand Communication (Medium £5m-15m) - The Lil Jif Project from Jif and Zenith 

Brand Communication (Small Under £5m)  - LinkedIn Makes Work Work for Women How We Shed Outdated Perceptions to Improve Work for Women & Build Brand Equity from Linkedin and VCCP

Brand Evolution - Getting customers Lovin’ it again, And keeping them Lovin’ it. No matter what from McDonalds and Leo Burnett

Brand Purpose  - From advertiser to activist: The O2 Christmas Sim Card from Virgin Media O2 and VCCP

Business to Business (Large £15m+) - How Sage turned accountancy software from business-to-business to human-to-human from Sage and VCCP

Campaign of the Year 2022  - Have a Word: Turning bystanders into women’s allies against male violence in London from the Mayor of London and Ogilvy UK

Creative Use of Media  - DUREX - Safe sex is no laughing matter from Durex and Zenith Romania

Customer Engagement and Experience  - Rise Fast Work Young: Getting the next generation of talent into hospitality from Hospitality Rising and IPA 10X (Ogilvy UK, VCCP, Forever Beta, Antler Social, Smithfield, Saved By Robots, Tigerbond, Wildstorm PR, The Fourth Angel)

Effective and Impactful Strategy  - Long-term brand building done proper from Yorkshire Tea and Lucky Generals

Effective Use of Insight and Data  - How Dove Influenced Toxic Influencers from Dove and Ogilvy UK

Employment Engagement and Experience  - Sky Marketing Excellence Programme from Sky UK

Innovation  - Stop Weeping on the Sofa, Start Gifting with a Poster from Cadbury and VCCP

Marketing for Positive Change  - #WeThe15: The story of the biggest human rights movement for persons with disabilities in history from the International Paralympic Committee and adam&eveDDB

Not for Profit Marketing   - The Last Photo: Changing the Face of Suicide Awareness from Campaign Against Living Miserably and adam&eveDDB

Successful and Effective Partnerships  - Make Your Comeback from Sport England - This Girl Can & Strava with 23red

Judges Choice: CFO Prize - Stop Weeping on the Sofa, Start Gifting with a Poster from Cadbury and VCCP

Judges Choice: Most Inspirational Story - Have a Word: Turning bystanders into women’s allies against male violence in London from the Mayor of London and Ogilvy UK

Grand Prix - Getting customers Lovin’ it again, And keeping them Lovin’ it. No matter what from McDonalds and Leo Burnett


2023 Highly Commended:

Best Brand Team - Camelot / The National Lottery

Brand Communication (Large £15m +) - ITVX Launch Campaign from ITV

Brand Communication (Medium £5m-15m) - #LooksLikeGuinness from Guinness and AMVBBDO

Brand Communication (Small Under £5m) - Chilling Crime, Creepy Crawlies and Crapping Yourself: How Merlin confronted fear at the scariest time of the year to drive record volume against the odds from Merlin Entertainments, Creative and Wavemaker

Brand Evolution - Evolving a ‘local chemist’ back into a national treasure from Boots with VMLY&R and ThePharm

Brand Purpose - #periodsomnia from Bodyform/Libresse and AMVBBDO

Brand Purpose - #lastlonelymenopause from Tena and AMVBBDO

Business to Business (Small and Medium under @15m)  - TikTok Talking Heads from Tiktok for Business and Gravity Road 

Campaign of the Year 2022 - See The World Differently from Virgin Atlantic and Lucky Generals

Campaign of the Year 2022 - How Dove Influenced Toxic Influencers from Dove and Ogilvy UK

Creative Use of Media  - Infecting the Nation with The Last of Us from Sky

Effective and Impactful Strategy - Implementing great creative strategy with Cadbury and Kantar

Effective and Impactful Strategy  - Capita, for the British Army and Accenture Song

Effective and Impactful Strategy  - Have a Word: Turning bystanders into women’s allies against male violence in London from the Mayor of London and Ogilvy UK

Effective Use of Insight and Data - Loyalty from the inside from IKEA and RAPP

Innovation  - Listen and Book: easyJet x Spotify from easyJet and VCCP

Marketing for Positive Change - Nature Calls: Wiping Out Wet Wipes for Scottish Water with Always Be Content

Not for Profit Marketing  - Nature Calls: Wiping Out Wet Wipes for Scottish Water with Always Be Content

Successful and Effective Partnerships - How a newcomer rewrote the Rulebook of Mediterranean-style Lagers from Havas London

Judges Choice: CFO Prize - ITVX Launch Campaign from ITV


A huge thank you to our Headline Partner:

Accenture Song Approved Logo

and to 

Awards Partners Logos

See our 2022 Winners here

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