Neda Lazic
Senior Director, Marketing Network Operations & Capabilities, ex-Coca-Cola
Neda Lazic is a marketing and transformation leader with 20+ years of experience spanning brand building, commercial strategy, capability development and marketing operations across Europe, the Middle East and Asia.
Most recently, she served as Senior Director, Marketing Network Operations & Capabilities for The Coca-Cola Company, connecting strategy, creativity, technology and people across 25 markets.
A frequent speaker, advisor and industry judge, Neda is particularly interested in the intersection of AI, human judgment, capability building and the future of work. She is known for challenging conventional thinking, connecting unlikely dots and occasionally acting as an unlicensed matchmaker between people, ideas and opportunities.
An advocate for inclusion, equal opportunity and lifelong learning, Neda remains in awe of what humans - particularly women - are capable of when given the space, confidence and opportunity to thrive.
