Morten Legarth is a Creative Director at faith and VCCP London with 18 years experience at top agencies, an AI practitioner and international speaker. He has a Master’s degrees in Computer Science and Business Administration and is a published author of behavioural economics in virtual worlds. 

Morten has always enjoyed getting hands-on with new technologies. In February 2023, he created a provocative AI generated debate at the The Institute of Practitioners in Advertising (IPA) council on the impact of AI on the industry. In the following 18 months, he helped launch faith, the AI creative agency and has trained several diffusion models deployed for clients. 

His creative work includes using new sustainable energy tech to build a player-powered football pitch in a Brazilian favela helping kids train after dark, opening The O2 in Fortnite during lockdown to put on an epic gig attended by over 10 million live music fans and most recently, Daisy, O2’s AI Scambaiting granny who was covered by over 2000 global news including the New York Times, Forbes, Good Morning Britain, BBC, CNN and The Guardian. 

He recently was a speaker at the EACA conference in Brussels, the Paradigm Summit in Lisbon, EASA / Effie Awards conference in Amsterdam and the IPA Business Growth Conference in London on the role of Creativity in an AI future.