Monica Majumdar

Head of Strategy, Wavemaker UK

As Head of Strategy Monica is responsible for getting under the skin of clients’ audiences to craft strategies for growth and brings over 15 of experience to Wavemaker with specialisms in FMCG and Retail. She joined the agency in September 2021, having moved from Verizon Media where she was Head of Strategy for over two years, leading the comms strategy team, creative solutions team, and helping adapt Yahoo’s Ecommerce offering in the UK. Prior to Verizon Media, she worked at the Spark Foundry, PHD UK and Starcom Media Vest, working on a range of clients from Mondelez, Heineken and P&G, as well as Heal’s, Harrods, and British Heart Foundation retail and furniture stores.

As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to