Mobbie Nazir is the Global Chief Growth & Strategy Officer at We Are Social, where she helps brands harness the rapidly evolving social landscape at a global scale.

With over 20 years of experience in digital and marketing strategy, she has worked with some of the world’s leading brands, including Google and Samsung, overseeing social strategies that drive business value. Passionate about building modern brands with cultural impact, she champions the role of social thinking in shaping the future of marketing.

Prior to joining We Are Social, Mobbie held digital marketing and strategy roles at JWT, Fishburn Hedges, and Digitas. Her background spans digital, PR, advertising, and social media, giving her a unique perspective on integrated brand growth in an increasingly connected world.