Mitch is an experienced board executive at Mars Incorporated who has also held several non-executive roles across a range of organizations from NGOs to Social Enterprises. A track record of delivering growth and innovation by bringing the voice of the customer into the board room. She is an expert in building global brands that stand the test of time – both consumer and corporate – and in delivering breakthrough communication through creating an environment where teams feel safe so that innovation and creativity flourish.  She has expertise in unlocking ESG as a value driver. She passionately believes that business can be both for profit and for good and spends her time and energy delivering both.

As the Vice President of Brand and Purpose at Mars Incorporated, a global family-owned business with $40 billion+ sales and 150,000 employees, Mitch is responsible for shaping and communicating the brand identity and vision of the company, both internally and externally. In her time in role, she has moved the reputation of Mars Incorporated into the top quartile of Global companies.

With almost 30 years of experience in the consumer goods industry, she has a deep understanding of how to grow brands that resonate with customers and stakeholders, and how to leverage purpose as a driver of business and social value. Examples include Maltesers which moved into a Top 5 UK brand on the back of a step change in innovation combined with a purposeful positioning.

Mitch is also passionate about using her skills to contribute to various causes and sectors, including in the areas of human rights/inclusion, economics, and communications. She currently serves on the board of Pro Bono Economics, a charity that helps charities understand and improve their impact. She is also the deputy vice chair of the Unstereotype Alliance, an initiative of UN Women that aims to eliminate harmful gender stereotypes in advertising. Additionally, she is Chair of The Project PT an inclusive health & wellbeing business, acts as a board advisor to three SMEs and is a fully qualified executive coach, accredited by the European Mentoring and Coaching Council.