THE MINI MBA
MBA-level courses grounded in real commercial decision-making. Built and taught by Mark Ritson.
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The Marketing Society is delighted to introduce a new strategic partnership between The Marketing Society and the MiniMBA - created to help you and your team build greater confidence, capability and impact in marketing.
Through this partnership, our Members will gain access to one of the world’s most respected marketing training programmes, led by Mark Ritson, and designed to bring clarity, rigour and a shared language to modern marketing.
Why this matters now
Only a minority of marketers have formal training in our discipline - yet the expectations on marketing leaders have never been higher. MiniMBA is designed to close that gap, helping individuals and teams make better decisions, faster, and with greater commercial impact.
Developed and taught by Mark Ritson, the MiniMBA programmes combine academic rigour with real-world application to help marketers build stronger commercial, strategic and leadership capabilities.
Whether you're looking to strengthen your marketing fundamentals, deepen your brand expertise or become a more effective manager, there's a programme designed to help you accelerate your career.
Available exclusively to The Marketing Society Members at a preferred Member benefit rate - share your interest here.
Learn practical marketing from one of the world's leading marketing educators
What is it?
The MiniMBA portfolio brings together world-class marketing education in a flexible online format, designed for busy professionals.
Each programme combines bite-sized learning, practical frameworks, case studies and assignments that can be applied immediately within your business.
Choose the programme that's right for your current role—or build your own learning journey by completing more than one.
Find out more about the programmes and our Member Benefit Rate here
THE MINI MBA
MBA-level courses grounded in real commercial decision-making
MiniMBA in Marketing
The flagship programme covering the fundamentals of modern marketing. Designed to strengthen your understanding of strategy, segmentation, positioning, customer insight, pricing, communications and commercial effectiveness.MiniMBA in Brand Management
A deep dive into the discipline of building distinctive, profitable brands. Explore positioning, brand architecture, innovation, portfolio management and long-term brand growth through practical frameworks and real business examples.MiniMBA in Management
Marketing expertise is only part of the equation. This programme focuses on becoming a more effective leader—covering management, decision making, communication, leadership, culture and organisational performance.Not sure which programme to choose?
Watch Mark explain the difference between the Marketing and Brand Management programmes and discover which is right for you.
What you'll get
- Learn directly from one of the world's most respected marketing educators.
- Flexible online learning designed around busy schedules.
- Practical frameworks and tools you can immediately apply at work.
- Globally recognised MiniMBA certification.
- A richer understanding of modern marketing, branding and management.