Starting as a strategy consultant before moving into innovation and now brand strategy, Mike has developed a strong understanding of how brand drives business performance. A Senior Strategist with experience across sectors from financial services to gaming, Mike has worked on a mix of foundational brand strategy projects and campaigns for the likes of HSBC, First Direct, Intel Gaming, Lenovo Legion and ESL FACEIT Group. Most recently, on the ESL 25th anniversary ‘Live Legendary’ brand identity.