Leveraging extensive experience in analytics, data, and technology, Michael excels in orchestrating comprehensive media strategies that encompass a broad spectrum of digital channels.

His expertise spans the planning, buying, and activation of media across diverse platforms, including display, social media, paid search, as well as innovative addressable formats such as programmatic audio and digital out-of-home advertising.

Michael's strategic approach ensures that every campaign is optimized for maximum impact and efficiency, driving tangible results in today’s dynamic digital landscape.