Michael Pring

Deputy Chairman & CMO, AMV BBDO

Michael is Deputy Chairman & CMO at the UK’s largest advertising agency AMV BBDO. He also leads the global Diageo and PepsiCo beverages relationships for the BBDO network.

He is a firm believer in the relationship between creativity and effectiveness and in the past 7 years has seen Guinness win over 20 Cannes Lions as well as an IPA Effectiveness Gold.

He is a long-term member of the Marketing Society and former member of IPA Council.

This is going to be brilliant or dull, I thought as I walked through a chilly Canary Wharf towards HSBC’s