An accomplished and seasoned professional in marketing, communications and brand building, with a proven track record across global events such as Formula 1 Etihad Airways Abu Dhabi Grand Prix and global brands including British Airways, Mercedes Benz, Royal Bank of Scotland/Natwest and HP. At Ethara his focus areas include overseeing all group, event, product and venue marketing and communications alongside new brand development, Abu Dhabi stakeholder collaboration and working with the leadership team to grow the venues and events business for the group.