With extensive experience at major advertising agencies and brands in Europe, UK, and the Middle East, Michael brings a passionate, market-oriented approach to his role as communications leader. His flair and creative thought leadership help in the development of engaging, memorable marketing programmes, which deliver a clear return on investment. Currently Marketing & Communications Executive Director at Ethara, based in the UAE, he looks after venues and major events marketing and communications across the portfolio including Formula 1 Etihad Airways Abu Dhabi Grand Prix and the recent joint venture with Oak View Group – OVG Middle East.