Member Interview with Carlos A. Robles

We are delighted to bring you a Member Interview with Carlos A. Robles, CEO and Founder, luma 

What’s your golden rule?

Never give up and live your life as if there's nothing to lose.

Who has been your biggest influence?

My biggest influences are my parents, but especially my mother. She exemplifies perseverance, a positive, can-do attitude, and resilience, always seeing challenges as opportunities.

What is your most hated business expression?

I don't have any particular expression I hate. Any business expression, if used at the right time, in the right context, and by the right person, can be valid.

What’s the smartest business idea you’ve ever had?

Launching luma, an influencer marketing company that connects brands and agencies with authentic creators through the power of storytelling and technology.

Which leader do you admire most and why?

I admire Jim Rohn for his timeless and invaluable personal development lessons. His core principles—the power of mindset, goal setting, discipline, continuous self-improvement, and a holistic philosophy of success—remain remarkably relevant. I highly recommend his work (both listening and reading) to anyone seeking personal growth.

What is on your mind the most right now as a marketing leader?

I'm focused on building brands that cultivate thriving communities, seamlessly integrate technology, and are driven by a strong purpose to create lasting impact.

Why is being part of The Marketing Society important for your career?

The Marketing Society provides a valuable platform for growth through its network of like-minded professionals. I'm eager to engage in thought-provoking discussions, learn from peers, drive innovation, and collectively shape the future of marketing in the region.

Why does marketing matter to you?

Marketing is all around us, driving so much of what we do. The brands we love are built by marketing and marketers. I'm lucky to wake up every day with purpose. 

Tell us something that’s not on your CV

I come from a beautiful country called Costa Rica! It's an amazing eco-friendly country with great people, beaches, active volcanoes, and 5% of the world's biodiversity. I encourage everyone to experience it at least once in their life.

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Published on 7 March 2025