Max is delighted to have recently returned to Scotland and apply his strategic experience where he feels most at home. Max honed his skills at Cossette where his leadership fostered a collaborative approach and delivered innovative strategy across several global brands including McDonald’s, Walmart, and General Mills. And VCCP London, where he had the opportunity to navigate complex challenges to create impactful campaigns for businesses as different as O2, PaddyPower, and Canon.

Max’s appreciation for narrative is shaped by his studies in English literature and interest in anthropology and film. This approach has given him the opportunity to be a part of some standout campaigns that earned accolades for creativity and effectiveness at Cannes, APG, ICA Effie’s, and D&AD.