Matt Readman

Chief Strategy Officer, Dark Horses

We’re a creative agency for those that want to break away from the field.

We work in the world of sport. A competitive and often cluttered space, where too often the same ideas surface.

We pursue different. We believe that being different gives our clients an edge. That edge helps them break away from their field.

Here are seven guiding principles to tell more modern and constructive marketing stories within the world of women’s sports.
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We’re living in an age where sporting superstars have enough power to challenge organisations and reverse government decisions.