Matt Addison
Marketing Data & AI Lead, Accenture Song
Matt Addison is the Marketing Data & AI Lead at Accenture Song, where he helps brands harness the power of data to deliver high-performing, personalised customer experiences. With over 19 years of industry experience, Matt has led data-driven marketing, insight, and analytics initiatives across top agencies including Wunderman, Publicis, and Unlimited. His expertise spans a broad range of sectors, including Telecommunications, FMCG, Automotive, Financial Services, Energy, and Pharmaceuticals.
