I’m an experienced integrated strategist with skills that span across business, marketing and communications strategy. I specialise in measurable growth strategies.

I've just started as a Strategy Partner at Cravens in Newcastle, UK but before that I was the Regional Head of Planning for Iris and headed up the strategic offering of their Singapore office, and across Sydney, Shanghai, Seoul, Delhi, Jakarta and Bangkok.

I've judged and won awards such as APG, WARC Asian Strategy Prize, APAC & Singapore Effies and more, and was one of the founders of the Singapore Strategy Group - a networking group for the multi-disciplinary strategists across Singapore.