Luc Speisser

Group Innovation Officer, Landor & Fitch

Luc is Group Innovation Officer of Landor Group. He has 25 years of innovation, strategy and global brand experience, working in top-tier advertising firms in Havas Group and Interpublic Group. He joined Landor in 2005 as Executive Director of Brand Strategy before becoming successively Managing Director of Landor Paris & Geneva, and President of Landor Europe.

He melds innovative, strategic thinking paired with cutting-edge creativity to build strong teams, and drives excellence in both creativity and business efficiency. Under his nine-year lead, Landor Paris experienced uninterrupted business growth and was rewarded by 94 creativity and efficiency awards since 2013 including 1 Effie and 7 Cannes Lions, making Landor the most awarded design agency at Cannes two years in a row. He has led numerous ambitious and enduring global branding programs for clients such as Airbus, Citroën, Coty, Danone, the European Commission, Fédération Internationale de Volleyball, Kellogg’s, LVMH, Procter & Gamble, SNCF, Total or Volkswagen Group.

Luc is President of the Association Design Conseil, the organization representing branding & design agencies in France. A respected thought-leader, Luc is a permanent teacher at La Sorbonne and ESCP Europe, and intervenes regularly as keynote speaker on subjects of branding, brand innovation and strategy.

Consumers are more environmentally conscious than ever before – and they want their brands to be too.