Lesley Morton

Lesley has been part of BYOMA’s journey from its earliest days, helping take what began as a passion project in 2020 and build it into a distinctive global brand valued at around $300m within three years. She has played a key role in shaping BYOMA’s positioning, creative identity and international growth, helping the brand cut through an increasingly crowded skincare category through a combination of science, education, bold design and strong community engagement.

With more than 15 years’ experience in consumer marketing and communications, Lesley’s previous roles have included senior positions at Quiz, Ultimo Brands International and Stripe Communications. Throughout her career, she has worked across brand strategy, communications, creative campaigns and international growth.

At BYOMA, she continues to champion a clear, consumer-led approach to brand building , combining scientific credibility with culturally relevant, disruptive marketing designed to make skincare simpler, more accessible and more engaging.