Lee Henshaw

Lee is the founder of the marketing technology startup Into-it, which has built a new owned media channel for retailers. Into-it's Chrome extension turns news websites into a shop window for retailers, replacing ads with notifications about the products their customers are into. Into-it is also working with the London School of Economics on building a marketing department staffed by AI agents, which Marketing Week described as "a glimpse into the future of how marketing teams will function."

Lee has previously built and sold two media and marketing businesses. He started his career as a music and technology journalist for The Manchester Evening News and The Guardian and is the author of two books, an Oasis biography and the novel Queer Fish in God's Waiting Room.