With over 15 years’ experience helping trade associations and professional bodies grow their audiences, revenue and reach, Leanne brings practical, real-world insight into what makes a conversation (and a deal) successful. Having spent her career negotiating high-stakes partnerships and securing buy-in from complex stakeholder groups, she shares the strategies that have helped her influence decision-makers, build lasting business relationships, and drive growth in the B2B space. Leanne founded Foy&Co, a boutique consultancy delivering high-impact events and campaigns, in 2021 to bring fresh energy to the world of B2B events.