Laura Cheyne

Head of Marketing, National Trust for Scotland

Laura is a senior leader at the National Trust for Scotland where she heads up the marketing, digital, and content teams. Laura led on an extensive brand review in 2018 culminating in the launch of the Trust’s award-winning For the Love of Scotland brand platform and creative. More recently, Laura has led on an audience research project that has been instrumental in the development of the new campaign strategy. 

A love that lasts. Building a brand for the long term. Join us for Industry Insights with the National Trust
Our next Future Leaders session will be hosted virtually with Laura Cheyne, Head of Marketing at the National Trust for
For the ninth year, The Marketing Society will be hosting a special day during the Edinburgh Festival to offer our