Kevin Lynch is a Malmö, Sweden-based creative leader who most recently served as Creative Director at Oatly (the oat milk company, not the sunglasses one). While most of his career has been spent at creatively–driven advertising agencies in the US, Canada, and China, he’s also served as the first director of marketing at China’s oldest international school, Shanghai American School, and created side projects that attracted reactions ranging from adoration (Yearbnb) to death threats (Chicagoans for Rio). He recently launched The Wrong Agency, a creative consultancy that probably no one will ever hire.