Kerrin Lumsden

Kerrin has worked for over 20 years in the drinks industry with Coca‑Cola, Diageo and Moët Hennessy, and recently set up as an innovation & design consultant, helping drinks businesses drive growth through smarter, more effective innovation.

His ethos is simple: build distinctive brands with a clear competitive edge, rooted in consumer insight with a sharp understanding of market opportunities. He does this by taking the best learnings from world-class organisations, as well as his lessons from launching a start-up whisky brand – to develop flexible, creative, commercially grounded innovation and design tools that deliver results.