Katy Woodrow Hill

Head of Strategy, Livity

“Using youth culture as an agent for positive change.”

Livity is a youth-led creative network based in London, helping grow brands by earning them a place in youth culture. Katy heads up Livity’s strategy offering and is responsible for the research and strategic output for all of the network’s clients which include Google, Dyson, PlayStation, Netflix, Unilever, Channel 4, the BBC and the UK Government. She has the enviable role of collaborating with young, creative talent and changemakers every day on projects at Livity.

Katy has more than 12 years of senior agency experience, which includes positions at Dare where she was on the board as a strategy partner, and head of social media at Wunderman. Her client experience is vast and varied, and includes Levi’s, Land Rover, P&G, Ford, Nokia, Microsoft, Diageo, BMW and Coca-Cola Following an especially successful 2016 for Livity, Katy played a critical role in the network’s recent rebrand and helping to shape its vision for the next five years.


Creativity is a powerful tool for building social cohesion within communities and helping to lift people out of adversity.