Katie King
CEO , AI in Business
Born in the UK, Katie King is a published Author and Keynote Speaker on Artificial Intelligence (AI) and marketing. She received several accolades in 2024, including: ‘Leading AI strategist’; ‘Top 10 influencer in AI’, and one of the ‘Most Inspiring Women in Technology.’
Katie has over 35 years of marketing experience across a wide range of sectors, including the public sector, healthcare, retail, and financial services. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the adoption of AI. She is also an Editorial Board Member for the AI and Ethics Journal (Springer Nature – global publisher).
Katie has just completed her third book on AI’s impact on marketing, sales and CX, for publication on November 3rd 2025. Her second book was published by Kogan Page in January 2022: AI Strategy for Sales and Marketing: Connecting marketing, sales and customer experience. Her first book, Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was listed as a reference source in the 'Brand Strategy' section of the World Economic Forum's Empowering AI Leadership AI toolkit for corporate boards.
Katie has delivered two TEDx talks and is a regular speaker worldwide. In 2024, she toured 17 countries, delivering sessions on applying AI to business.
In 2020, she launched a global school AI programme, the Leaders of Tomorrow, to close the skills gap in education and show young people how STEM and AI will reshape their future careers: https://www.aiinbusiness.co.uk/csr