As head of brand at The Very Group, Katie leads brand strategy and identity, advertising campaigns, PR, social, celebrity and influencer marketing for the Northern digital retailer, building its award-winning, flamboyant, flamingo-filled brand world together with a best-in-class team. With 15 years experience, previous roles as Head of Advertising at Virgin Media and Virgin Media O2, and an early career forged agency-side at VCCP, Katie’s passionate about driving meaningful brand impact and transformational business change through distinctive, disruptive and emotional brand strategies that can flex seamlessly across all customer touchpoints and channels.