Kate is a partner at EY and leads the integrated Go-To-Market team, which is a core pillar integral to the Global Brand, Marketing and Communications (BMC) function. She is focused on connecting marketing to revenue to drive measurable market impact from initiatives delivered and underpinned by marketing technologies. She leads a cross-border team of c.175 overseeing the budget and strategy for cross-firm programs and has responsibility for the management and development of the global MarTech stack. Kate is a versatile board-level marketer with 20+ years’ experience working across B2B and B2C delivering proven commercial results that drive both brand and revenue growth. All views are her own.