Karen Martin is one of the industry’s most progressive and dynamic leaders and, as CEO of BBH, has ensured the agency delivers on its promise to Zag for clients, while reshaping the agency and the industry for a diverse new generation.

Campaign's three-time Head of Agency of the Year, Karen puts craft and creativity first, enabling BBH to deliver on the power of difference for clients including Audi, Burger King and Tesco.

In 2024, she further diversified the agency across specialisms including health, brand transformation, design and production and entering one of its most commercially and creatively successful periods.

Karen’s stellar stewardship resulted in BBH being named Creative Circle and Marketing Week's most recent Agency of the Year. She is also Chair of the IPA Effectiveness Group and incoming IPA President.