Kara McCartney

SVP and US Lead, The Value Engineers - San Francisco

For 20 years I've channelled this energy in the pursuit of strong, compelling and relevant brands. I take on a brand project and, by the end, there is a clear vision for the future - their potential is realized, harnessed and channelled. In most instances, it was a single insight about their culture, product or customer that inspired everything. Research and strategic thinking is core.

Kara McCartney, SVP and US lead at The Value Engineers San Francisco, shares the five things which inspired her this