Judie Lannon

Founding Editor of Market Leader

Judie Lannon is a world-recognised expert in the field of market research and marketing strategy. She was appointed by J. Walter Thompson (JWT) London to establish their Consumer Research Department, then appointed to the Board of J Walter Thompson as its Director, Research and Planning. In l989, she became Research & Development Director for JWT Europe. She is extremely experienced in all aspects of consumer research and brand communications strategies through work with major international companies.

She established her own planning and research consultancy in l991, and in addition to this consultancy work, Judie designs senior management courses in the marketing communications, brand positioning and market research realms. She is particularly interested in the evolution of brands and the development of communications beyond advertising.

Judie Lannon is also a recognised writer, editor and speaker in the field of marketing. She serves as Editor of the Strategic Marketing Journal and Market Leader magazine (the Journal of the Marketing Society, Great Britain) and is Features Editor of the International Journal of Advertising.

Judie sadly passed away in July 2019 aged 81.

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

Judie edits The Marketing Society’s quarterly journal and will be joining our panel of advocates as a monthly blogger. Look

One of my favourite comedy writers, Nora Ephron (When Harry met Sally and many others), describes her strategy for

Bernie Cornfield master salesman and borderline fraudster, made a massive fortune selling mutual funds in the 1970s. His famous line

Elen Lewis speaks with the founding editor of Market Leader about her early career establishing the market research department at