Josephine Soei
Head of Marketing & Communications, Deichmann UK
Josephine Soei is Head of Marketing & Communications at Deichmann UK, where she leads brand strategy and integrated campaigns across retail and digital. With an MBA and over 12 years’ experience in fashion and lifestyle marketing, she combines strategic rigour with lived cross-cultural insight as a German-British marketer of Chinese heritage, bringing a global perspective to conversations on representation, cultural intelligence and modern brand leadership.
