Jon Goldstone

Managing partner at the brandgym

Joined brandgym from Unilever, where he was UK & Ireland Marketing VP then Global Marketing VP for the €3bn Spreads business. Has also worked at Kraft, Coca-Cola and PepsiCo. Jon has 25 years of marketing experience of driving brand growth in highly competitive retail environments

He's a Fellow of The Marketing Society and has regular featured in Marketing’s “Power 100”. He teaches Brand Management at CASS Business School, an advisor to a number of food and drink start-ups and a Marketing Academy mentor.

In 2008 he led the re-launch and turn-around of Hovis which was awarded Marketing Week’s Brand of the Year, the IPA Effectiveness Grand Prix and ITV viewers ‘Ad of the Decade’. He lives close to Reading, UK with Sarah and their four kids. He is also a keen runner and long-suffering season ticket holder at Wycombe Wanderers FC.


The recent women’s soccer World Cup got the brandgym's Jon Goldstone thinking about how to identify a hot property for