John Newton
Author and Group Marketing Director, ClickThrough
John Newton has been writing for The Marketing Society since 2013. A Chartered Marketer, he has a particular interest in B2B and the disconnect between how people wished marketing worked and how it actually works in practice. John is Group Marketing Director for digital agency ClickThrough.
It’s been nine years since Adam Morgan’s last book on challenger brands, ‘The Pirate Inside’. In the long-awaited follow-up ‘Overthrow’