Joe will look at the latest creative digital thinking and applications for brands with a particular focus on the commerce application.  Case studies will include Adidas and Playstation. Joe heads up We Are Social Sport, a new specialist sports division of We Are Social. Since he joined over 5 years ago he has built a team of 25 world class social experts who have a clear passion for sport.  We Are Social Sport was born out of a belief that the rules of sports marketing need rewriting. To be reset for a social first age.  The tried and tested approach is no longer working. Sponsorship spend is up, viewing figures on TV are down and social platforms are pitching for digital rights. This changing landscape is a massive opportunity for brands, sponsors and sporting icons and Joe will offer his insight into how brands can do that effectively.