Jocelyn Tse
Independent Strategist

Cannes Lions Festival of Creativity Awarding Jury – Creative Data
Campaign Asia Women to Watch
Shanghai International Advertising Festival Female Leader of the Year
China 4A Committee Member
Cannes Lions China Alliance Committee Member
Jocelyn has over 20 years of marketing communications experience in both Hong Kong and China. Her strategic expertise spans from brand to communications planning, business strategies, product innovation, digital and social media strategies, data & analytics, eCommerce, CRM, CX, UX, entertainment solutions and eSports strategies. She is highly passionate in technology and always aims to apply new innovative solutions to the businesses she works on.
In the years of her career, Jocelyn successfully built award-winning campaigns for some of the world's biggest brands and worked on a number of categories such as residential & commercial properties, luxury, beauty, automobiles, tourism, entertainment, fashion, financial services, consumer electronics, hospitality, pharmaceuticals, nutrition, FMCG, etc.
Jocelyn is also a guest lecturer at the Chinese University of Hong Kong, specializing in strategy & data and analytics.