Jenny Emslie

Jenny is the Founder and CEO of Sunshine, a social-first communications agency she launched in 2015 with just £500, a laptop and a clear belief that there was space in Scotland for a bold, creatively driven agency. Nine years on, she has grown Sunshine into a thriving, award-winning business.

Under Jenny’s leadership, Sunshine partners with leading brands including Glenmorangie, Ardbeg, Highland Spring, Nairn’s, Macsween Haggis and The Botanist, delivering impactful, social-first creative campaigns and strategic communications.

Jenny began her career working in agencies across Edinburgh and London, where she developed her expertise and perspective on the industry. These early experiences shaped her ambition to build an agency grounded in creativity, collaboration and a strong sense of culture—where fun and kindness are central to the way the team works.

Alongside running Sunshine, Jenny is committed to supporting and developing emerging talent. She mentors with Young Enterprise Scotland and The Girls Network, and is an active member of both WACL and The Marketing Society.

Outside of work, Jenny is a busy mother to her two daughters, Phoebe and Penelope, and owner of a lively Labrador, Bobby G. When time allows, she enjoys music, reading and fashion, which remain enduring personal passions.