As the Artist and Content Director in Abu Dhabi, Jason orchestrates unforgettable live entertainment experiences by curating diverse lineups of international and local artists. With over 15 years of experience in the industry, Jason brings a wealth of expertise to his role, ensuring the seamless execution of each event through meticulously navigating contract negotiations and promoting teamwork across departments. 
Jason has built a diverse portfolio during his seven years at Ethara, spotlighting acts from Dua Lipa to Eminem, The Weeknd, Foo Fighters, and Guns N’ Roses, alongside stars like Pink, Post Malone, Andrea Bocelli, and comedians Dave Chappelle and Russell Peters. Jason also plays a crucial role in the Yasalam F1 After-Race concerts, blending top international artists with up-and-coming talents to create a vibrant atmosphere at the events.
An influential player in the industry, Jason extends his influence beyond concerts to foster the local music scene, evidenced by the Regional Artist Spotlight programme. This initiative has elevated the profiles of over 25 local and regional acts through strategic partnerships, including Virgin Radio and Anghami.