Chief Marketing Officer Jamie Moldafsky leads the development and
implementation of marketing strategies and programs for the Wells
Fargo brand and businesses, driving deeper engagement and customer
relationships, enhanced revenues and overall customer experience.
Moldafsky oversees brand strategy and expression, sponsorships,
integrated marketing, digital and social capabilities, and insights and
analytics.
In addition, Moldafsky is also a key partner to Wells Fargo’s lines of
business. As such, she develops strategies for segments, pricing,
positioning, branding, service standards, and business development.
With more than 25 years of marketing, executive and general
management experience, Moldafsky became Chief Marketing Officer in
2011, after joining Wells Fargo in 2005 as executive vice president of
Consumer Lending Marketing.
Before joining Wells Fargo, Moldafsky was general manager for
Whirlpool Corporation's Kitchen Aid brand, responsible for the
brand's profitability. She also was senior vice president for Retail
Marketing at Charles Schwab, the national brokerage company,and
held leadership marketing roles at American Express.
Moldafsky holds an MBA from the Wharton School at the University of
Pennsylvania and a bachelor's degree from the University of Michigan.
She serves on the executive committees of the Boys and Girls Clubs of
San Francisco, and No Barriers, and is a member of the board of
directors of the Ad Council.