Jack Miles

Senior Research Director, Northstar/HarrisX

Jack Miles is a Senior Research Director at Northstar/HarrisX. He has 15 years' experience in international research. He specialises in quantitative research methods and strategic insight such as segmentation, brand health, pricing and using research for thought leadership.

Perceptions of time matter more than time itself. Reducing how much of your customer’s time you’re perceived as wasting should
With daily talks of a recession we’re all going to be asked to show our marketing’s effectiveness. Adding meaning to
How getting people excited reduces anxiety and can encourage them to enact new behaviours. Like buying your brand for the
How do you win at marketing? You find ways to create value.