J. Oliver Braunoeder is Marketing Director for Asia-Pacific at Lacoste. With over 20 years of experience across Lacoste, L’Oréal Luxe, and on the agency side, he has held global, regional, and local mandates and led brand and commercial strategies across fashion, luxury, and beauty. Based in Hong Kong, Oliver drives full-funnel marketing approaches that translate global brand vision into locally resonant initiatives and that combine brand building, digital transformation, and data‑led marketing to grow business across 17 APAC markets.