We are delighted to bring you a Member Interview with zineb lahkim bennani, Founder of Storyline
What’s your golden rule?
Stay true to who you are, no matter what!
Who has been your biggest influence?
My kids
What is your most hated business expression?
Top down!
What’s the smartest business idea you’ve ever had?
Find the T for a Marketing campaign on Lipton
Which leader do you admire most and why?
Toufik Chadli, he is remembered for Being rather than Doing.
What is on your mind the most right now as a marketing leader?
Doing something just because we like the idea, without backing it up with a minimum of consumer and market insights
Why is being part of The Marketing Society important for your career?
When leaving my corporate job, i realised that I was living in my bubble, my network was so weak. I want to create meaningful connection to learn from each other.
Why does marketing matter to you?
Because it drives growth when done well.
Tell us something that’s not on your CV
In enneagram test, I am a '2', in more understandable words " a giver", I thrive in giving from me, from my time to see people around me grow in all aspect of life.
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