We are delighted to bring you a Member Interview with Utkarsha Kalra, Marketing and Business Development Manager
What’s your golden rule?
Trust and credibility compound over time.
Who has been your biggest influence?
My biggest influence has been leaders I’ve worked closely with rather than public figures. Observing how strong leaders think commercially, manage stakeholders, and make decisions under pressure taught me that impact comes from clarity, consistency, and integrity - not hierarchy.
What is your most hated business expression?
Let’s take this offline
What’s the smartest business idea you’ve ever had?
Pivoting my career from finance into marketing. It forced me to relearn, take risks, and build credibility from scratch - but it also gave me a rare blend of commercial rigour and creative thinking that now shapes how I approach marketing strategy.
Which leader do you admire most and why?
Leaders who quietly build influence without seeking the spotlight - empower teams, make tough calls with empathy, and focus on long-term value rather than short-term wins.
What is on your mind the most right now as a marketing leader?
How to balance growth ambitions with authenticity - ensuring marketing remains commercially effective while staying honest, responsible, and human in an increasingly AI-driven environment.
Why is being part of The Marketing Society important for your career?
Access to leaders who think deeply about the role marketing plays beyond campaigns, and who are willing to share real experiences, not just success stories.
Why does marketing matter to you?
When done well, it builds trust, shapes behaviour, and drives meaningful growth - not just for businesses, but for the communities they serve.
Tell us something that’s not on your CV
I transitioned into marketing without a formal marketing mentor and learned largely through experience, mistakes, and self-reflection. That journey has made me deeply invested in mentorship and knowledge-sharing.
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