Member Interview with Struan Sinclair

We are delighted to bring you a Member Interview with Struan Sinclair, Account Manager, Tactical Media 

What’s your golden rule?

If you want people to listen to you, you must listen to them.

Who has been your biggest influence?

It has to be my dad, he's not only taught me how to be a good person but he's taught me how to bring those same values into business as I've gotten older.

What is your most hated business expression?

'Think outside the box'. Ideas are ideas and whose box are we thinking outside of? No two minds are the same.

What’s the smartest business idea you’ve ever had?

Never tell people your best business ideas, show them it.

Which leader do you admire most and why?

Not business related per-say but my primary teacher when I was very young, at an age where I looked at the world without clouded judgement she taught me more than academics, she helped shape my mindset and the way I should approach life.

What is on your mind the most right now as a marketing leader?

My mind always looks at campaigns in the future where Tactical Media can make a real impact, specifically the World Cup next year that Scotland has qualified for. An exciting time for the Nation and for opportunity.

Why is being part of The Marketing Society important for your career?

It creates long lasting connections with like minded people that all want to achieve their goals. It's a healthy environment to network and help others as well as yourself along the way.

Why does marketing matter to you?

Marketing matters to me as I've always been interested in people, it's about understanding them, how they think and caring to their habits. All values I think people should hold as a person in their day to day lives.

Tell us something that’s not on your CV

I enjoy scriptwriting when my creative juices are in full flow. It's a source of escapism and an opportunity to create something that is meaningful to me personally.