Member interview with Sabine Khoury

We are delighted to bring you a Member Interview with Sabine Khoury, Head of Business Unit, Sila Influence

What’s your golden rule?

Be yourself & Share interesting ideas. People do business with real people ;)

Who has been your biggest influence?

The people I admire most are those who stay true to themselves. Whether in their careers or personal journeys, I’ve always been inspired by individuals who remain grounded despite external pressures. They remind me of the power of being genuine and resilient, and one of them is my father.

What is your most hated business expression?

Synergy. It’s often thrown around as a buzzword/a feel-good phrase, but it rarely means anything concrete. 

What’s the smartest business idea you’ve ever had?

Building a community around a brand through strategic Influencer Marketing.

Working in collaboration with one of our main brand's digital team, we agreed that businesses succeed when they create a space where customers can feel connected—not just to a product, but to each other. By fostering an online community where moms could share experiences, tips, and stories, we didn’t just sell the product—we created a loyal following. 

Which leader do you admire most and why?

Jeff Bezos, but not for the reasons people usually think. What I respect about him is his long-term thinking and his obsession with customer experience. He didn’t focus on short-term wins; he envisioned and built an ecosystem that would reshape how people shop, communicate, and live.

What is on your mind the most right now as a marketing leader?

Right now, I’m trying to figure out how to make marketing so good, even the algorithms can’t resist it ^_^

Why is being part of The Marketing Society important for your career?

Being inspired by incredible work and collaborating with top-tier professionals; meeting like minded people.

Why does marketing matter to you?

It’s the bridge between creativity and strategy. It's an opportunity to connect people with ideas that resonate, solve problems, and make a real impact.

Tell us something that’s not on your CV

I'm a foodie at heart! So when I’m not on the job, I work as a Food Blogger and Recipe Developer with brands in the UAE. 

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Published on 3 March 2025