Member Interview with Pamela Badham

We are delighted to bring you a Member Interview with Pamela Badham, Founder, FOUR Marketing Agency 

What’s your golden rule?

Integrity wins, every time. 

Who has been your biggest influence?

I’ve been fortunate enough to have may influences across my career, but perhaps the biggest (what) has been the transition into parenthood. It put everything into perspective, skyrocketed my motivation and gave me a laser sharp focus on what’s important (and what’s not). 

What is your most hated business expression?

‘Can we just get a quick one-off press release’ – Good PR takes time, intelligence, patience and a sustainable approach to achieve success. The one hit wonder approach never works.  

What’s the smartest business idea you’ve ever had?

Setting up my agency seemed like a bonkers idea at the time but has turned out to be the single best thing I have ever done. 

Which leader do you admire most and why?

I couldn't single out one. The SME landscape in Scotland is a magical thing and over the past few years I've met some incredible people. I admire them all! 

What is on your mind the most right now as a marketing leader?

Agency growth. There are so many factors to consider and things are constantly changing so growing the agency is always on my mind. 

Why is being part of The Marketing Society important for your career?

I realise the value and importance of building my networking and meeting likeminded peers.  

Why does marketing matter to you?

Because it is in my opinion one of the single most important elements of every business. 

Tell us something that’s not on your CV

Strength training keeps me sane. I stumbled across it a few years ago and lifting heavy weights makes me feel happy and balanced. 

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Published on 15 April 2025