Source and credit: Katy Howell

Member Interview with Katy Howell

We are delighted to bring you a Member Interview with Katy Howell, CEO of Immediate Future.


What’s your golden rule?

Having spent over 35+ years in marketing, my golden rule is simple: always keep learning. It's not just about staying ahead; it's about finding joy in the journey and purpose in problem-solving. Learning keeps us humble, curious, and open to new ideas, making our work more fulfilling and impactful.


Who has been your biggest influence?

Robert Cialdini - I am obsessed with the art and science of influence


What is your most hated business expression?

Authenticity - grrrrr


What’s the smartest business idea you’ve ever had?

Seeing that social media marketing would be a big thing 20 years ago!


Which leader do you admire most and why?

Jacinda Ardern - I want to be her!


What keeps you up at night as a marketing leader?

Trying to do the right thing


Why is being part of TMS important for your career?

It makes me think differently. From the lectures to the conference, there is always something that stretches my thinking and inspires me to do better


Why does marketing matter to you?

I just love it! At its core, it is about understanding human behaviours. Why people buy. It is fascinating


Tell us something that’s not on your CV

Most people don't know that I graduated in Genetics and actually have a science background, not an arts one


Published on 8 May 2024


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