Member Interview with Karim Jaafar

We are delighted to bring you a Member Interview with Karim Jaafar, Brand & Marketing Manager, Dubai Holding 

What’s your golden rule?

Always tell the truth.

Who has been your biggest influence?

My Jiu Jitsu coach, a multi-division champion, businessman and family man, who juggles it all through discipline and consistency.

What is your most hated business expression?

Needed by EOD

What’s the smartest business idea you’ve ever had?

Creating a mega-agency where the talents are all freelancers who get mixed and matched based on the brief and requirements, bringing their individual forte to create an All-Star team.

Which leader do you admire most and why?

H.H Sheikh Mohammed Bin Rashid Al Maktoum, for his vision and ability to transform it into reality.

What is on your mind the most right now as a marketing leader?

How Ai is transforming the way we do things and how it will impact the industry. 

Why is being part of The Marketing Society important for your career?

It has allowed me to connect with like-minded individuals, attends inspiring events, and mentor superb talent that are the future of this industry.

Why does marketing matter to you?

At the heart of marketing is a story being told, and at the heart of me, is a storyteller.

Tell us something that’s not on your CV

I worked as a DJ, which helped me read rooms and moods, and deliver what the audience needs at the right moment. 

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Published on 15 April 2025