We are delighted to bring you a Member Interview with Joyce Tsang, Lead Content Strategist, 90 Seconds
What’s your golden rule?
Content strategy always comes first!
Who has been your biggest influence?
Rory Sutherland when it comes to creativity, and Seth Godin when it comes to strategy.
What is your most hated business expression?
"We can't do that because we're not a sexy brand."
What’s the smartest business idea you’ve ever had?
Telling my story consistently, because that equips me with the experience to help others tell their own, too.
Which leader do you admire most and why?
Still exploring, but I think Jess Mah is a great individual to look up to.
What is on your mind the most right now as a marketing leader?
What less is more truly means.
Why is being part of The Marketing Society important for your career?
It's where people speak the same language, are on the same path, passionate about the same things.
Why does marketing matter to you?
It's the easiest way for others to understand what I do, and do well.
Tell us something that’s not on your CV
Making boss moves that feels right to your gut though it's unconventional and seen as risky to others.
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