Member Interview with Joyce Craddock

We are delighted to bring you a Member Interview with Joyce Craddock, Director for Growth, Landor Hong Kong

What’s your golden rule?

“If you don’t ask for it, you don’t deserve it”

Who has been your biggest influence?

Jonathan Cummings

What is your most hated business expression?

There is only 1 way to solve can’t conflicts

What’s the smartest business idea you’ve ever had?

Productising MXP

Which leader do you admire most and why?

A leader that I can truly learn from, is someone that has less or no ego, is generous in sharing their knowledge and is really smart.

What keeps you up at night as a marketing leader?

Unhappy clients and business momentum going down

Why is being part of The Marketing Society important for your career?

For networking and finding business partners and collectively thriving to make HK consumer and corporate companies

Why does marketing matter to you?

Marketing is at the heart of business and brand development

Tell us something that’s not on your CV

I love watching broadway and west end

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Published on 3 February 2025