Member Interview with Joyce Craddock

We are delighted to bring you a Member Interview with Joyce Craddock, Director for Growth, Landor Hong Kong

What’s your golden rule?

“If you don’t ask for it, you don’t deserve it”

Who has been your biggest influence?

Famous Philosopher Maya Angelou and my mentor Jonathan Cummings

What is your most hated business expression?

There is only 1 way to solve a problem

What’s the smartest business idea you’ve ever had?

Productising MXP - a connected experience platform for malls and public spaces

Which leader do you admire most and why?

A leader that I can truly learn from, someone that has less or no ego, is generous in sharing knowledge and genuine in helping people succeed

What keeps you up at night as a marketing leader?

Unhappy clients and business momentum going down

Why is being part of The Marketing Society important for your career?

For networking, connecting with women leaders, business partners and collectively thriving to make HK consumer and corporate companies

Why does marketing matter to you?

Marketing is at the heart of every business, it drives competitive advantage and infuses humanity  into the brand

Tell us something that’s not on your CV

I love diving, hanging out with like-minded women, and watching Broadway and west end shows

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Published on 3 February 2025